Sketch Outlier - Creative Director
SALLYANN MASON
Sketch Outlier is a design consultancy specialising in Creative Masterplanning, Strategic Creative Planning, and comprehensive turn-key Design Services for the Attractions, Museum Exhibition, and Experiential Leisure sectors.
With over 20 years of dedicated expertise in the Cultural and Attractions industry, founder Sallyann brings a rich portfolio of diverse project experiences. From cultural exhibitions and interactive children’s museums to large-scale themed aquariums and IP-branded attractions, Sallyann’s work reflects a profound understanding of what captivates and engages audiences globally.
'Ability to move seamlessly from conceptual thinking to practical execution was particularly impressive'
'Balance entertainment and educational elements whilst maintaining authenticity, a skill clearly honed through her work across cultural exhibitions, themed attractions and IP-branded environments.'
'Strong execution skills and genuine breadth of experience in the experiential space.'
IDENTITY GLOBAL - Richard Lewis (Snr Client Director)
Brands and Design Studios Ive had the pleasure of being part of the team and working for over the years;
LUMSDEN
Testamonials from colleagues and clients:
I had the pleasure of working with Sallyann on a major visitor attraction project, where she provided invaluable support across creative strategy and development. Drawing on her extensive experience in attractions and experiential design she brought both vision and rigour to our collaboration.
From the outset, Sallyann worked with our agency to shape the initial concept, develop detailed storyboards and translate our ideas into compelling spatial narratives. Her ability to move seamlessly from conceptual thinking to practical execution was particularly impressive, reflecting her deep understanding of the entire project journey.
What stood out most was her ability to balance entertainment and educational elements whilst maintaining authenticity, a skill clearly honed through her work across cultural exhibitions, themed attractions and IP-branded environments. She interrogated the clients brief, brought fresh perspectives and remained flexible throughout, adapting to evolving requirements without compromising quality.
I would highly recommend Sallyann to any organisation seeking a creative professional who combines strategic thinking with strong execution skills and genuine breadth of experience in the experiential space. Richard Lewis - Client Director - IDENTITY GLOBAL
" Sallyann, a massive thank you for everything you have done and achieved on our new ride "Croc Drop" here at Chessington. You have worked with the on site teams, listened to any feedback, managed multiple stake holders and managed to create something that is truly incredible. All our guests love the attraction and you have been instrumental in creating something that will be within Chessington for a very long time.
I can not wait to work with you on the future projects we have planned for Chessington. A very big well done and thank you from me."
Tim Harrison-Jones - Director of Chessington World of Adventures
" Sal and I worked together on numerous projects for Merlin Entertainments and Sea Life. I found her passion for outstanding educational and engaging content installations to be second-to-none. Sal’s talent and creativity were an inspiring influence and considered, helpful feedback and project management skills invariably led to the project success. She is a joy to work with!"
Oliver Trimble Product Owner at Playsport Games
" I’ve had the opportunity to work with Sallyann Worldwide on International projects such as the Sea Life brand over many years. Sallyann is a pleasure to work with and is clear on her directives. Between us we have delivered some fantastic projects. Sallyann is extremely knowledgeable, talented and experienced within her field. We look forward to working with her again on future projects."
Darren Richardson CEO at Richco International Int USA & UK
" Sal has been amazing this week putting herself out there to be part of our media interviews for our brilliant new Croc Drop ride. She has helped us ensure some fantastic coverage for the brilliant ride that she has been at the centre of creating. Massive thankyou & well done!"
Joanna Teasdale - Marketing Director for Chessington World of Adventures
" Well done Sallyann for the fantastic creative ownership and hardwork on Octonauts Ray Bay project at Shanghai Changfeng Ocean World. It has been a project with lots of challenges but it is great to see all now completed. Well done and brilliant to all - Thanks you Sallyann"
Rob Smith, Divisional Director - Asia Pacific at Merlin Entertainments Group
Projects
DESIGN IMAGE © SALLYANN MASON WWW.SKETCHOUTLIER.COM
DESIGN IMAGE © CULTURAL INNOVATIONS LTD
DESIGN IMAGE © MERLIN ENTERTAINMENTS LTD
